Wall Street knows that it has a problem. They think it's a PR problem. It's not. It's the fact that they have a problem and they refuse to admit it. Here's what the out of touch banksters think is the solution:

One of Wall Street’s main lobbying groups is starting an image-improvement campaign aimed at showing the financial industry as trustworthy and a positive force after more than a year of being chastised in Washington.

The board of the Financial Services Roundtable, which represents the 150 largest banks and insurance companies in the U.S., discussed the effort last week at a meeting in New York. The public relations campaign, which will come to fruition as the mid-term election season heats up, is being led by three firms: public relations specialists APCO Worldwide, pollster Luntz Maslansky Strategic Research and DDB, an advertising agency owned by New York-based Omnicom Group Inc.

Not even Frank Luntz's magical words can save Wall Street from it's PR problem. The American people can see beyond the spin. They know that there's rot at the core of Wall Street and we need reform.